Want a more engaging and innovative way to advertise your business? If you are looking for this then nothing is more suitable than 3D billboard! 3D digital billboard can bring you more benefits you may even not realize before. For example, higher engagement, deeper brand images, higher efficiency for delivering information, and more revenues!
Now, we will talk about 3D display in a straightforward, but comprehensive way. This article aims to give you 3D screen insights and provide you with possibilities to get more profits from your projects.
You will get how it works, what can it bring to you, how to estimate your potential cost to plan the budget, and some of the most important stuff about 3D billboards you need to know!
So, what is the new advertising technology all about? We will start from the working principles behind it.
2. 7 Using Scenarios of 3D Digital Billboard
3. What Is 3D Billboard Price?
4. Why Are 3D Digital Billboards Better than Traditional Billboards?
5. Technologies of Naked-eye 3D LED Screen
6. How Do 3D Digital Billboards Work?
7. How to Get a High-quality 3D LED Billboards?
1. What is 3D Billboard?
3D billboard also refers to “3D naked-eye billboard”, meaning it creates 3D effects for people without 3D glasses. It is a new stream for many creative advertising projects and has become a hot issue in the industry.
There are many types of 3D LED screens including holographic projection type, time-sharing multiplexing type, volume type, cylindrical lens type, volume type, grating type, and so on.
To further explain what is 3D digital led billboard, you can describe this screen as a display that do not require any glasses or extra equipment to view the 3D image, and is different from UR and AR, which needs extra equipment.
The billboards show a three-dimensional anamorphic format to make it appear as if characters are approaching people from the screen.
Also, the multi-view technology allows people to view the 3D image regardless of where he stands, as long as still within a reasonable viewing distance.
However, the screen itself is still a 2D flat screen. The gorgeous 3D effect comes from an optical illusion that tricks the eye into believing something is real when it isn’t.
2. 7 Using Scenarios of 3D Digital Billboard
(1) Shopping mall and media facade
(2) Center of the business district
(3) Retail Store
(4) DOOH/Old building revolution
(5) Exhibition
(6) Exploration hall with flow experience
(7) Education
The video rendering styles are flexible: modern style, anime style, mechanical style, and cartoon style. Almost all content styles can play their propagating roles much better than traditional 2D content.
With such an advanced and innovative advertising screen, you can expect to get more attention, broader brand awareness, and higher potential profits!
3. What Is 3D Billboard Price?
Although 3D billboard costs are various based on different specifications and manufacturing processes, they are more affordable than in previous years with the evolvement of technology and scale effect of LED industries.
The average 3D billboard price varies from thousands of dollars to hundreds of thousands of dollars considering its location, size, clarity, and quality.
How much does a 3D billboard cost?
The advantages of digital 3D billboards are unmatched by ordinary billboards. The cost of 3D LED screens is indeed much higher than that of flat screens.
The price of a 3D digital billboard ranges from thousands of dollars to hundreds of thousands of dollars, among which the digital billboard cost and video production costs will become your big expenses.
(1) Digital Billboard Cost
3d advertising display generally consists of a flat display and a curved led display. The main influencing factors of LED billboard cost are pixel pitch, lamp beads, IC, etc.
The naked-eye 3D screens currently used outdoors have pitches ranging from P3 to P10 depending on the size of the screen. In addition, the choice of dot pitch is related to the best viewing position and total area of its installation position. In order to obtain excellent naked-eye 3D effects, LED displays with 4K or 8K resolution libraries are usually used.
(2) 3D Video Production Cost
3D video source is much more expensive compared to led screen cost. However, the huge commercial value brought by 3D billboards can make up for the cost of 3D content production to a certain extent.
The complexity, duration, and complexity of the production process of the video will all be factors that affect the 3d advertising billboard price.
Because of the complexity of its production process, the production quotation of 3D video sources is usually calculated in seconds. According to different special effects and character details, the quotations vary greatly.
Here are some other factors that relate to the final budgets, for instance, installation and structure. Moreover, designs like corner displays may also need additional costs ranging from dozens to hundreds of thousands of dollars.
Here we list some factors affecting the final prices:
(1) Screen size
The larger the size, the higher the price.
(2) Video complexity
The final visual effects depend largely on the 3D contents themselves. Whether it has handled details accurately has direct impact on the level of visual verisimilitude, and sometimes even may be costly.
(3) Production complexity
Typically, there are five steps of production: requirements defined, planning, producing content, correcting screen, and finishing product acceptance.
(4) Duration
This refers to video time and production time. The longer the time of your display materials, the more expansive they are. And do not forget to take the production time into consideration to have a probable price in mind.
Do not forget a digital 3D billboard can be highly profitable by generating more income and offsetting your costs finally. That is why 3D billboard advertising becomes more popular than ever before and rising like a new mainstream after traditional printed billboard.
However, the prices are more expensive than a traditional printed billboards, which is needless to say.
So, what are the reasons for the higher prices you need to pay for it?
4. Why Are 3D Digital Billboards Better than Traditional Billboards?
3D LED display can do better than conventional displays in both advertising and entertainment as it performs better in both brand image development, content delivery, and also the final conversion rate.
Here we will give you more evidence to prove this point.
What Is 3D Advertising?
3D digital advertisements have more depth than traditional 2D advertisements as they can pop out from the place. In this way, interactivity can be improved hugely, and customers can have more comprehensive senses of what is the products about, and how the products work.
Simply to say, 3D advertisements draw crowd’s attention, and deeper your brands and products in their mind at the same time.
It will improve your conversion rate, and you can expect higher potential profits.
(1) More appealing advertising way
Compared with conventional billboards, 3D advertising billboard is no doubly more attractive. Using such screen, your advertisements and brands can stand out immediately in such a information explosion age.
In many developed countries such as Japan, America and Korea, 3D digital LED billboard has already become a trend, and has already been applied to many marvelous real cases.
(2) Effect of Internet celebrities
A gigantic, amazing, and interactive 3D billboard inherently has the specialties of the important landscape. The Internet celebrities in the city may take photos and videos of these vivid screens, and share your brands on the Internet then.
That really can be the good-value trick to attract huge human traffic for free, isn’t it?
(3) Higher public retention and conversion rate
Want your advertisements to get much more attention in a limited duration? 3D advertising can achieve this goal beyond all doubt!
It is obvious that the masses will stop for the 3D advertisements as the eye-catching videos can bring viewers experiences of both entertainment and education.
Put your brand in your potential customers’ priority when people search for the same products in their brains by choosing 3D billboard advertising as it can impress your targeted clients deeply, and effectively.
(4) Create a public tech space
Realizing an outstanding 3D LED screen must combine the design philosophy of the supporting building and the specificity of the screen itself.
For example, designers often depend on the corners of bearing buildings because the two sides can be wonderful conditions to create left and right views to perform 3D visual effects.
Just like we mentioned above, the working principle laying behind 3D LED display is binocular disparity caused by different images for the right and left eyes.
(5) Generate a bunch of revenues
The sponsorship alone can generate huge profits for you. The average cost of having 3D billboard advertisements varies from a range of $1,200 to $15,000 per month, and your orders can be ceaseless as many large companies are paying attention to such effective advertising methods.
It is not to mention that the screen can be your cash cow if you want to display and propagate your own brands.
The surging exposure rate will bring you much more business opportunities by reaching to huge potential targeted market, and get their attentions.
(6) Improve aesthetics
By providing the public with a unique visual experience, your promotional methods become a creative and aesthetic landmark and give your viewers unforgettable impressions and memories.
(7) Better user engagement
The golden rule for marketing is that if you grab people’s attention at first, and encourage their engagement, then you will get profits.
3D visualization is no doubly a more in-depth advertising method and is more appreciated by your customers. With 3D marketing, advertisers can create an experience that is more memorable than 2D ads.
This will guide your customers to pay attention to the contents you display, and interact with them.
(8) More advanced display technology
Traditional LED billboard for 2D content is flat, meaning you can’t produce 3D effect on it even the content is in 3D tech.
However, 3D display billboards are not flat typically, and contents produced for these screens should be especially with 3D effects.
Now, you may have already understood why 3D advertising billboard stands out from numerous advertising methods, how it promotes brands impressively, and demonstrate values of such a “high-end” sense.
5. Technologies of Naked-eye 3D LED Screen
There are two types of technologies that applied to this kind of LED displays. And the first type is parallax barrier.
How does a parallax barrier work?
A parallax barrier is a device placed in front of an image source such as a a liquid crystal display, so that it can display a stereoscopic or multiscopic image without the viewer having to wear 3D glasses.
Placed in front of the regular display, it consists of an opaque layer with a series of precisely spaced slits that allow each eye to see a different set of pixels, creating a sense of depth through parallax.
The second technology is Lenticular lens. These displays use the refraction and focus of lenticular lenses to change the direction that light travels.
6. How Do 3D Digital Billboards Work?
In short word, It works via “forced perspective”.
This term stands for such a phenomenon, that from certain vantage points, flat images can be viewed as dimensional. Just like in real life, the two different images in each eye will give us the depth we perceive in real objects.
For 3D naked-eye screen, it will show two different images as well, and both photos are taken from two different angles to be combined. Therefore, our left and right eyes will see different images without obvious perception, resulting in the depth observed in 3D video clips.
The videos can show a three-dimensional effect not only up-down, left-right, but also front-back, and long-distance close-up images.
You may want to ask – is there any real case for me to understand the principle further?
For SM building, the right part of the huge 3D LED billboard shows main view of the image, while the left part shows the left view of the image. Finally, a realistic 3D effect is performed.
That is why the stunning 3D effect comes from – a little tricks for your eyes with reasonable viewing distance, size, shadow effect and perspective relationships, creating much more impressive visual performances for all viewers.
Up to now, you may have already catch on why such a screen have huge potentials to optimize your business, and how is it differ from traditional advertising screen. So, do we have any corresponding products can recommend to you?
Here we will introduce to you our hot-sale LED display screen series that can meet your high requirements of 3D advertising effect!
7. How to Get a High-quality 3D LED Billboards?
Here we will list some of the most important factors that relate to the final quality of 3D billboards.
There are several conditions that 3D LED screen need to meet:
(1) High-standard LED display with high grayscale, high refresh rate, and frame rate.
(2) Generally, the LED cabinets should be customized.
(3) Appropriate design which can produce parallax.
(4) The fusion of 3D LED display and ambient light.
(5) Integration of LED display and installation site.
(6) Higher contrast ratio and high HDR, which are important to achieve immersive experience.
(7) For outdoor led billboard, the brightness should be more than 6000nits to ensure normal watching.
(8) High-standard driving IC, which can achieve high brightness without any concession to grayscale that may damage the final effect.
7.1 Unit EV960 Indoor/Outdoor LED Cabinet Series
EV960 series features high energy-saving capability that can help you save a bunch of budgets by fewer electricity costs and labor-consuming. The corner is seamless splicing and can form a U-shaped structure, which is necessary for many 3D billboard projects, or XR LED studio projects.
It is our hot-sale screens for 3D advertising projects to maximize efficiency for your outdoor 3D advertising.
Especially for outdoor LED billboard, which is usually large, the EV960 LED screen can be your good advertising assistant to get more human traffic, and save you money and time.
(1) Saving power
EV960 screen adopts CCES technology and dual voltage output, which needs less consumption for operations.
Moreover, the module and Power supply increase heat loss area by 2 times with cooling rib.
(2) Saving supporting structure costs
The cabinet size is 960x960x75mm and the module size is 480x320mm. The weight is lighter than normal cabinet with only of 30kg/sqm. The light and thin cabinet design can save you structure costs.
What is more, it supports the direct shift to constructing the billboard without changing its supporting structure.
(3) Saving space
EV960 features can total frontal and back dual maintenance, thus no other maintenance space is needed.
Therefore, many applications do not allow to reserve a space for maintenance.
(4) Saving maintenance costs
EV960 features high reliability that comes from high protection ability up to IP66 with an enclosed module and power box.
The 5VB fireproof certificate(TUV) and strict reliability test program ensure each cabinet safe and reliable.
Besides, the cable channel design which put the channels in the bottom of the panel allows cables hidden inside to avoid biting by mouses and moisture.
| Remove | Time |
| Front service for module | 20 seconds |
| Back service for module | 23 seconds |
| HUB card（back maintenance） | 78 seconds |
| Power supply(back maintenance) | 70 seconds |
| Power box( front maintenance) | 200 seconds |
(5) Saving Installation labor costs
Slim and lightweight cabinet, less labor needed. What is more, the fast connection on wires brings higher installation efficiency.
(6) Saving transportation costs
With weight of only 30kg/sqm and depth of only 75mm, the cabinet can save you more transportation costs by needing less room.
EV960 3D LED Display
High Protection Aluminum Chassis Panel Design,
Standard size cabinet with 960*960mm dimension,
480mm*320mm module size.
easy to install and disassemble
7.2 Unit OF800 Curved LED Screen
Unit OF800 LED screen is a powerful curved LED display with an arc corner which supports customization.
(1) Waterproof design
IP65 waterproof design with module level. Both frontal and back protection ability can reach IP65.
(2) Almost no splicing seam, perfecting the visual performance of arc corner.
(3) High brightness level, high definition LED panel, high contrast ratio of 5000:1, and stable performances.
(4) The brightness level can reach 6000-6500cd/sqm, the contents can be seen clearly even under direct sunlight.
(5) Dual services available. With special maintenance tool, the maintenance can be fast and easy.
(6) Remote control supported. It can be managed and controlled to display different brightness levels, contents, and operational situations remotely
(7) Energy-saving, saves up to 30% electricity power compared with traditional display.
| OF800/Traditional LED Screen | 1 Panel（w） | 1 Sqm（w/m²） |
| Average power consumption | 100-150 / 250-300 | 200-250 / 350-400 |
| Max power consumption | 500-550 / 700-750 | 720-770 / 1000-1100 |
It is clear that no matter the average power consumption or the max power consumption of OF800 all can be saved up to almost 30%!
Choose it as your 3D LED screen, more profits are waiting for you.
OF800 Curved LED Display
Unique Cabinet Design with 800×900mm and 800×1200mm
High flatness, seamless corner
Front service design for easy install and disassemble,
Energy Saving LED Screen, multi-usage with kinds of installations.
8. More Trends of 3D LED Screen Display
3D LED display can not only be applied to advertising billboard, but also to other innovative LED screens such as 3D floor LED displays, and 3D car LED displays.
8.1 3D Floor LED Display
The LED 3D dance floor can be installed together seamlessly to make any desired size, and people can step on the display to make an incredible interactive effect!
There is an innovative feature of an interactive LED floor screen that is interactive entertainment, which allows real-time interaction when users step on the screen.
The intelligent interactive floor LED screen can bear huge pressure, besides, it can resist high temperatures and water. The wide viewing angle, adjustable brightness, and clear images make it can be applied to various applications.
Combined with attractive 3D display effect, it can definitely become your good assistant to boost human traffic!
8.2 Virtual LED Production
Working with a large 3D LED display, game engine (UE4 game engine), and camera with a tracking device on top, LED virtual production technology has become a historic tide in today’s film industry.
3D LED wall is the soul of LED virtual production technology.
The background will look like a three-dimensional space that can be zoomed, tilted, and traveled through with the cooperation of actors and tracking devices.
By applying such technology, filmmakers can replace traditional green screen with LED walls to facilitate the shooting, reduce the unnecessary post-production, and add more realism such as the perspective shift and reflect light that is often problems for post-production.
Moreover, it also can be applied to many other using scenarios such as modern studio, interactive classroom, stage and exhibition, interactive digital media, and so on.
Anything about LED virtual production, you refer to our special post for LED Virtual Studio to get professional advice, prices and products!
9. FAQs of 3D LED Billboard
Generally speaking, for indoor screen, the screen size should be above 3sqm; for outdoor applications, the screens are often more than 100sqm, and height from the ground at the bottom should not be more than 10m.
As long as you are in the acceptable viewing distance and angle, you can see the 3D effect.
The best viewing place of 3D naked-eye display is 45 degree diagonal position of the screen.
Unit provides customers with all-around 3D display solutions including products, services and contents.
Our curved seamless LED screens have multiple pixel pitches available such as 3.9mm, 4.8mm, 6.67mm, 8mm and 10mm with multiple sizes supported. What is more, we also provide our customers with matched LED controllers if needed.
As for contents, we can provide free 3D demo video to show you the effect and customized video. The quotations is decided according to customer needs.
Here are some recommended configurations:
Hardware (Screen):
1, high refreshment: ≥3840hz
2, High grayscale: ≥14bit
3, High dynamic contrast
4, Configure multi-graphics card
Professional decoder and 3D video source also needed.
Yes, we have. And only filling in a simple forms to let us know your needs and basic information about your projects, you can join our free sample and promotion activity to get free samples and also discounts!
10. Conclusions
Unit provides with you a high-quality 3D billboard from screen, and contents to services! We will give you reasonable quotations, all-around professional technical support, and content assistance! Wanna know any more information, or just contact us to get your free samples or discounts? Just fill in the simple form without minutes to get your high-quality LED panel module, and screens!
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