3D Billboard Price: How Much Does it Cost?

Today I will show you something about 3D billboard price.

The novel and shocking images of the 3D digital billboards can firmly catch people’s attention. The viral spread allows your content to get more likes and reposts on social networks.

As an innovative and eye-catching type of LED display, 3D led display is an excellent content carrier. For every customer who wants to invest in a 3D billboard, 3D billboard cost is what they care about. I will introduce you to the relevant content of 3D billboard price, and the factors that affect 3D billboard cost.

1. The Commercial Value of 3D Billboard

Shocking images, realistic naked-eye 3D effects, and a novel visual experience make passers-by stop and watch. 3D LED billboards have greater commercial value than 2D led displays.

1.1 Excellent Advertising Platform

Dynamic video content is more attractive than static text and pictures. This is the reason why outdoor LED billboards perform better than poster ads.

And 3D technology provides each audience with a more fascinating visual experience. With the shocking and interesting 3D visual effects, 3D LED billboard makes more people willing to stay and watch.

At the same time, when these 3D advertisements promote specific brands or products, they can also bring satisfaction and happiness to viewers through novel naked-eye 3D effects.

1.2 Enhance the Image of the City

In the important business districts of major cities, the naked-eye 3D led display has become a landmark building. The development of a naked-eye 3D large screen is conducive to improving the image of the city and awakening new commercial vitality.

The naked-eye 3D LED billboard guides traffic to the business district. It not only activates the commercial value of 3D display, but also promotes the improvement of the city’s soft power.

1.3 Virality

Various forms of interactive play can stimulate the enthusiasm of the audience. They are willing to share your 3D billboards on social networking sites.

With the power of social media, you can multiply your brand awareness and bring in more potential customers.

2. How Much Does a 3D Billboard Cost?

The advantages of Digital 3D billboards are unmatched by ordinary billboards. 3D LED screen cost and price are indeed much higher than that of flat display screens. As you can imagine, this is a coveted and expensive form of advertising.

How Much Does a 3D Billboard Cost? The answer to this question is more complicated than simple numbers. 

how much does a 3D billboard cost? how much does it cost to rent a billboard? For shopping malls or other investors, 3D LED display price is their biggest concern.

For advertising brands, the rent of giant billboards is what they are concerned about.

In addition, placing a 3D advertisement also requires the creation of suitable 3D advertising video materials.

Next, we will reveal the 3d advertising billboard price to you from two aspects.

2.1 Make a 3D Billboard

Making a 3D billboard works the same way as making a 2D billboard. You need to prepare an led display screen and play content.

The naked-eye 3D screens currently used outdoors vary in pitch from P3 to P10 according to the size of the screen.

In addition, the choice of dot pitch is related to the best viewing position and total area of its installation position.

To obtain an excellent naked-eye 3D effect, LED displays with 4K or 8K resolution libraries are often used.

Compared with LED screen cost, a 3D video source is much more expensive. But the huge commercial value brought by 3d billboards can make up for the cost of 3D content production to a certain extent.

Generally speaking, if you want to make a 3D OOH advertising billboard, you need to consider the following budgets:

The cost of a 3D LED screen can vary based on a variety of factors, including size, resolution, pixel pitch, complexity of the 3D technology used, and additional features.

Here are some key points to consider when it comes to 3D LED screen costs:

(1) Screen Size

The bigger the screen, the higher the cost.

3D LED screens come in a variety of sizes, from small displays for personal use to large installations for events or commercial purposes.

The number and specifications of boxes required vary according to the installation environment. But in general, LED screen cost is an important part of naked-eye 3D projects.

(2) Resolution

Higher-resolution screens tend to be more expensive. Resolution determines the level of detail and clarity of displayed content.

Common resolutions for 3D LED screens include Full HD (1920×1080 pixels), 4K Ultra HD (3840×2160 pixels), and even higher.

(3) Pixel Pitch

Pixel pitch is the distance between individual LED pixels on the screen.

Smaller pixel pitch results in higher pixel density and better image quality but also increases cost.

Lower pixel pitch is often preferred for 3D displays because it helps create smoother, more detailed images.

Clearer and more delicate hardware facilities are the guarantee for perfect naked-eye 3D visual effects. Just imagine, will a 3D digital Billboard with stunning visuals attract more viewers?

(4) Refresh Rate

A higher LED display refresh rate ensures the continuity of video images and the smooth transition of dynamic images.

Especially nowadays, people are happy to take pictures of various novel 3D advertising LED displays and publish them on the Internet.

High resolution means that the naked-eye 3D screen image on a mobile phone or other high-speed camera device is still clear, without flickering or scanning lines. Of course, it also means higher costs and prices.

led display refresh rate

(5) 3D Technology

LED screens use different types of 3D technology such as passive 3D (polarized glasses), active 3D (shutter glasses), and autostereoscopic 3D (naked glasses).

Each technology has its cost implications, with autostereoscopic 3D generally more expensive due to the advanced technology required.

(6) Extras

Optional features like adjustable brightness, built-in media player, weatherproofing, and curved or flexible designs may increase the overall cost of a 3D LED screen.

It’s worth noting that the cost of 3D LED screens can also vary from different manufacturers and suppliers.

It is recommended to consult multiple suppliers and request quotes based on your specific requirements to get a more accurate idea of the costs.

2.2 Rent a 3D Billboard

How much does it cost to rent a 3D billboard? Obviously, this number is not fixed. Costs depend on many external factors.

The average cost of having 3D billboard advertisements varies from a range of $1,200 to $15,000 per month.

Compared with buying a large-area 3d LED video wall, the rental money will be lower. You just need to provide the rental of the display equipment and the source of the 3d content containing your product.

Taking Times Square as an example, for led billboards of different locations and sizes, if you order these screens on the corresponding platform, the minimum can be $2 per hour, and the maximum can be up to $2,000 per hour.

led display in Time square NYC

Various forms of interactive play can stimulate the enthusiasm of the audience. They are willing to share your 3D billboards on social networking sites.

With the power of social media, you can multiply your brand awareness and bring in more potential customers.

The approximate price range is for reference only. Understanding these influencing factors can help you get the most cost-effective billboard:

Take these factors into consideration and you will have the best 3D billboard to showcase your content.

(1) Screen size and quality

The larger the screen size, the higher the resolution, and the better the display effect, the naked-eye 3D display will tend to have higher rents.

But people are often willing to pay for good results. High-quality displays usually have more realistic and clear image effects, so the rental price may increase accordingly.

(2) Lease term

Lease term is one of the important factors affecting rent.

Generally speaking, long-term rentals are less expensive than short-term rentals. Because long-term leasing provides a more stable income stream, and the leasing company can recoup its investment over a longer period.

If you can develop a long-term relationship with the billboard owner, there may be discounts on rent.

(3) Demand and supply

If demand is high and supply is limited, rents may increase accordingly.

Demand may be higher during certain periods (such as holidays, exhibition events, etc.) or popular locations, causing billboard prices to rise.

(4) Additional services and supporting equipment

Some leasing companies may provide additional services, such as installation, maintenance, technical support, etc., which may affect the rental price.

At the same time, if additional supporting equipment (such as 3D glasses, sound systems, etc.) is required, the electronic billboard cost will also increase.


(5) Location

Location can also have an impact on rent. In some specific areas, rents may be higher because costs and demand are higher.

Rental for billboards in city centers with high foot traffic is more expensive than on ordinary roads. Correspondingly, the advertising effects brought by the two are also very different.

(6) Market competition

The degree of competition in the rental market is also one of the important factors in determining rents.

If there are multiple rental companies on the market providing similar naked-eye 3D display rental services, price competition may lead to lower rents.

All of the above factors will affect your rent. It is recommended that you conduct multiple investigations and then choose the most suitable rental plan within your budget.

3. Factors Influencing 3D Billboard Price

In previous years, 3D LED billboards were not common. With the advancement of LED display technology, the number and area of 3D billboard projects have been improved.

An outdoor digital billboard can cost you hundreds of thousands of dollars because of the many factors you need to consider.

3.1 LED Display Cost

High-quality LED display carrier + high-quality creative content = successful marketing communication

Obviously, the led display cost cannot be ignored. 3d led panel has no change from traditional display in essence. However, there will be structural changes.

For example, the left/right sides of the cabinet and the module are designed with cut corners to facilitate right-angle splicing; or arc screen splicing is used at the corners.

UNIT EV series LED Display for 3D Billboard

UNIT LED has a professional team to provide 3D-led display solutions. EV960 & OF800 Series commercial led display are popular used for Outdoor 3D Advertising Billboard.

Outdoor led billboard price: how much does a led billboard cost?

Typically, outdoor models are $150-500/sqm more expensive than indoor models.

The price of outdoor led billboards is more expensive than indoor led display. Mainly reflected in the following aspects:

First of all, the working environment of the outdoor led billboard requires the screen to have higher brightness to ensure clear images. Especially in the direct sunlight area (brightness must be ≥7000nits)
Therefore, higher-level LED lamp beads or PCB boards will increase the cost of outdoor led digital billboards.

Secondly, the protection level as high as IP65 or IP68 requires more cost investment, and the corresponding price will increase.

The cost of display screens with different specifications is different, and the main influencing factors are:

Pixel pitch. The smaller the pixel pitch, the more expensive it is.

Customized needs. The cost of projects with customized requirements is slightly higher.

IC. 3d billboard requires a high refresh rate, high gray scale, and high dynamic contrast ratio.

In addition, the resolution, refresh rate, contrast, grayscale and other parameters of the display directly affect the price of the screen module. Generally speaking, the hardware cost is not much different from that of traditional outdoor billboards, mainly due to the high cost of 3D video sources.


3.2 3D Animation Video Cost

Compared with the hardware part, producing 3D video content sources is a huge expense. If the content source has special effects, such as running, colliding, etc., the price will be higher, usually charged by the second.

For different resolutions and different needs, the quotations for 3D content vary greatly. Glasses-free 3D video production includes 3D scene construction, object animation, character modeling, special effects, etc.

Combined with the difficulty of production and the individual needs of customers, there are differences in 3d animation video prices.

The production of 3D animation materials requires the use of professional software and equipment. These tools and technologies may increase the price of 3D advertising screens.

In addition, for complex animation effects and high-quality visual effects, the production team may require more time and resources, further increasing the 3D digital billboard price.

The production cost of 3D animation materials is affected by the following factors:

The production of 3D animation materials requires the use of professional software and equipment. These tools and technologies may increase the price of 3D advertising screens.

In addition, for complex animation effects and high-quality visual effects, the production team may require more time and resources, further increasing the 3D digital billboard price.


The production cost of 3D animation materials is affected by the following factors:


(1) Animation Complexity

The complexity of animation is one of the main factors affecting the cost of 3D video production.

If the animation to be produced has complex scenes, characters, or special effects, the production team may need to invest more time and resources to complete it.

Complex animations often require more advanced software and techniques, which can increase costs.

(2) Quality Requirements

If the customer has high requirements for the quality of the 3D advertising video, the production team may need to perform more detailed work and rendering to achieve the desired effect.

High-quality animation usually requires more time and effort, thus increasing production costs.

(3) Production team size

The size of the production team will also have an impact on production costs.

If a larger team is involved in animation production, more personnel fees and management costs may need to be paid. In comparison, production costs may be lower for smaller teams.

(4) Production cycle

The time required to create an animation also affects production costs.

If the project has a tight deadline, the production team may need to work overtime or accelerate the schedule, which may increase the price of 3D animation.

(5) Technical Requirements

Different animation techniques may require different software and equipment.

If the project requires the use of specific technology or tools, additional investment may be required to meet the technical requirements, thereby increasing the 3D billboard setup cost.

3.3 LED Display System

The immersive 3D effect needs to be equipped with a high-quality control system and video splicing equipment, a synchronous video server platform (multi-channel media broadcast control software and video server), and a sound system.

Novastar has launched a special solution for a naked-eye 3D LED display.




Nova control system

high refresh

high grayscale

High dynamic contrast

To avoid problems such as ghost images when shooting

Make the brightness and chroma of the display screen more uniform, and the display screen is purer

Nova H Series 2-in-1 Super Fighting Control

Super High Pixels

Super large load

To reduce video transmission delay time

More stable

Multimedia broadcast control system (ET4000+Kompass FX3)

Super 8K large resolution material decoding

Due to the large 3D video material, the display broadcast control equipment needs more powerful decoding capabilities

To control and play 3D LED screens, it is usually necessary to invest in a corresponding LED control system.

These control systems can include costs for hardware equipment, servers, and software programming. These costs will directly affect the overall digital billboard cost.

The impact of the control system on 3d outdoor advertising led display screen price is mainly reflected in the following aspects:

Hardware equipment

The control system requires the use of specific hardware equipment.

High-performance hardware devices generally have a higher cost, so choosing the right hardware device for your 3D display needs may increase the overall price.

Software programming

To control and play the 3D display screen, the control system requires software programming and development.

This may involve familiarity with a specific platform or technology, as well as specially tailored software solutions. The effort and complexity of software programming and development will directly affect costs.

Functions and features

Different control systems may have different functions and features, such as remote control, multi-screen synchronization, image processing, etc.

If more or more advanced functions and features are required, the price of the control system will often increase accordingly.


Some control systems can support the connection and management of multiple 3D displays, while others can only control a single screen.

If you need to control multiple 3D displays, choosing a more scalable control system may increase costs.

3.4 Installation Structure Fee

The installation of the LED display needs to pay the cost of the steel frame structure and the labor cost of the installation.

4. UNIT 3D LED Billboard Solutions

5. The Bottom Line

In this post, you learned about the business value behind 3d billboards and the factors that affect 3d billboard price. Are you moved by it? UNIT has a professional team to provide the best 3D LED display solution. Welcome to contact us and get your quota!

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