Interactive LED Floor Screen: How It Soars Your Customer Traffic?

As the name suggests, an interactive LED floor screen is a LED display on the floor. This kind of LED display screen includes the property of high interactive entertainment, which allows users to communicate with it. And according to the motions, there will be different videos displayed on the screen.

If you give a thought to, you may realize you have already met such interesting LED products before – it might happen when you stepping into a shopping mall, and the floor LED screen underfoot was just showing a “welcome” sign or picture; or you was watching an excellent performance on TV, and with the moving of the singer who singing is very nice, the stage floor changed to dynamic to show various images that can put you in the present moment.

That sounds great, right? As LED floor screens developing and blending in our society gradually, the market is exploring, too. More and more businesses and companies have been developing the demand for such a display to expand the possibility of benefits. That is why there is a need for you to understand the LED floor screen absolutely – to explore more possibilities for yourself. This article will discuss the definition, working principles, functions, application scenarios, and other aspects of floor LED screens to help you have more insight in a one-stop way.

Now, let’s keep going!

1.What is LED Floor Display?

As we mentioned at the first, you can simply know a floor LED screen is a LED screen on the floor. Generally speaking, there are two kinds of LED floor screen: radar LED floor display and interactive LED floor display with gravity sensor.

1) Radar LED floor display

This type is easy to use and understand, you can operate it easily after simple training. There is usually general LED control system, radar and data system produced by material-making company to support the operation.

Radar LED floor screen presentation
2) LED floor display with gravity sensors

Based on the original LED floor screen, install a certain amount of gravity sensors and arrange them on each LED display module evenly. It owns higher sensitivity and more flexible interactive entertainment.

3) What are the differences?

The most intuitive difference between the two products lies in the sensitivity and data feedback efficiency.

The LED display floor with radar is easier to have blind spots and feedback delay. This phenomenon will be more serious when there is huge human traffic, whereas the gravity-sensing interactive LED floor screen has more effective data feedback, and because of the evenly distributed sensors on each module, there is basically no blind spot. Through the amounts of gravity sensors, motions can be captured accurately with real-time feedback.

Another point is the cost. The price of radar LED floor system can be comparatively lower and can be used in some sites where do not need higher interactivity such as reception desk and small bar. However, LED floor screen has a more complex production process, system and more efficient functions, so it may have a higher initial price point. You can choose from them based on your specific requirement if you don’t know how to decide, ask the sales team can be a good alternative option.

2.Features of LED Floor Screen

In this part, we will talk about how LED floor display screens play the role to attracting people and how they differ from other kinds of advertising LED display – after all, you need to consider when you need this one rather than another one before you really making a contract with manufactures.

2.1Differences between LED Advertising Screen and Floor Screen

You can also call LED floor display advertising LED display if you want as it also has the ability to advertise your business and impress potential customers with your brand images. But we want to distinguish them here to explore the unique characteristics of LED floor display. So let’s go ahead and discover more.

Interactive LED floor exhibition

1) Product Positioning

The advertising LED displays are mainly distributed near the business it aims to promote. For example, the large LED video wall hangs on the exterior wall of a shopping mall which displays the advertisement of a shop in the mall. In short, people will watch the advertising LED display and absorb the information it delivers, thus can be encouraged to make purchases according to the brand the screen promotes.

Whereas, when it comes to a floor LED display, you can consider it that has high similarity with a common advertising display because the development of such screen is based completely on advertising LED display. However, it owns an updated feature is that intelligent interactive function.

Due to the active interaction that it can serve us with, sometimes floor LED screens don’t play any publicizing role, but attract people and gather them in by arising interests and curiosity. It is more likely to be an appealing representation. This can create higher customer traffic and draw attention in public places such as shopping malls, public squares, and some welfare places.

2) Requirements for Human Traffic

One of the most important things for common advertising LED display is to gain a high exposure rate no matter what sort of advertisement you are playing on the screen. A high exposure rate always means more potential customers will be aware of you, so the increasing purchase rate can be possible. That is why you should set it up in a place with large customer groups.

However, as the strong function that can gather high human traffic around them by producing fun experiences, LED floor display can install in places without huge traffic. It can be a traffic attractor in its own right.

2.2Advantages of LED Floor Screen

From the comparison above, you may realize one of the unique symbols and advantages is the infusive interactivity. There are more benefits this screen can bring to you. They can be listed but not limited to as below:

1) Strong Adaptability

The intelligent interactive floor LED screen can bear huge pressure, besides, it can resist high temperature and water. The wide viewing angle, adjustable brightness, and clear images make it can be applied to various applications.

Because of the excellent load-bearing and non-slip capability, it is even more adaptable to harsh environments and can meet diverse needs than other types. For instance, it can be applied to big exhibitions such as Auto show, large square, and places with huge passenger flow.

2) Eye-catching Interactive Functions

There is an innovative feature of interactive LED floor screen that is interactive entertainment, which allows real-time interaction when users stepping on the screen. That because there are smart chips or sensors installed in the LED display modules so the real-time actions of users can be captured.

The sensors can accurately capture the pedaling of people and display flexible effects. It is no doubt that this can bring a unique experience to users, and will not only increase the attractiveness of the application site so the human traffic will definitely increase. This function may play a crucial role in a variety of application scenarios including shopping malls, immersive experience solutions, etc.

3) Easy Installation and Operation

Although the interactive LED floor display is a new product, it is easy to operate and install. 

First, it adopts the modular design that can quick assembly, which is very convenient because the installation can be completed after connecting the cabinets and holders. The holders are used to fix the cabinets and the other accessories are located at the bottom of the entire floor screen. If you want to disassemble single cabinets, just using a sucker. The easy installation structure makes the maintenance very convenient. For example, you only need a mop to clean it if the screen becomes dirty. 

Second, although this type of LED display can display excellent effects, the operation system is not very different from other systems, and you can learn it very quickly.

The convenient operation can save you a great of time and labor cost, and make it more usable. You can use one thing to create more possibility after you have more insights about it, for instance, the structure, the system, the working principles and others, right?

4) Multiple-uses

“One screen for multiple uses” is one of the cost-effective features of the floor LED displays. On the one hand, the brightness can reach around 2000nits to 2500nits even the surface is covered with the most matte PC mask. The high brightness can bring flexibility in ambient environments disregard for the ambient light. On the other hand, you can place the screen upright, and use it like other types of regular LED screens like the background of stages, weddings, concerts and so on.

5) Great Display Performance

The LED floor display is not inferior in color fidelity, viewing angle, brightness, and display effects compared with other kinds of LED displays.

First, it has a wide viewing angle which allows users to view from different angles to gain excellent viewing experiences without image distortion or blind zone. Second, it has the characteristics of high brightness and high pixels, which can provide clear pictures and reduce the negative effect brought by the surrounding environments. Finally, it supports seamless splicing which will contribute to the perfect performance tremendously.

6) Unique Advantages over Other Types

It has some unique advantages that other LED displays don’t have. For instance, some absolute advantages include anti-trample, anti-pressure and anti-scratch features. Besides, it also owns superior load ratings and toughness.

3.Working Principles of Interactive LED Floor Screen

When you seeing the dazzling and special display effects produced by LED floor displays, you may wonder what are the working principles of the magic display – is it sophisticated or elusive? Actually, although there are advanced technologies involved in it, we can still have a general understanding of the LED screen you may have or meet in the future. In this section, we will discuss the operating principles in a simple manner.

3.1 Interactive Multimedia System

There are four components of the interactive multimedia system, we can list them as motion capture, data transceiver, data processor and LED screen.

1) Motion capture: this can realize the capture and collection of participants’ actions.

2) Data Transceiver: the data transceiver can transmit the data of different motions very quickly in back and forth.

3) Data processor: the core part of realizing the real-time interaction between participants and various display effects. It can analyze and process the collected images and data, then merging them and processing them with the existed data in the processor.

Through the brief introduction of the interactive multimedia system, we can have an overall impression of the working methods. In conclusion, the LED floor displays will capture the movement of the users firstly, then transmitting and analyzing the collected data through data transceiver and processor, and finally achieving the tight combination of data and the real-time movements to create the highly interactive effect.

3.2 Different Technological Points between LED Floor Screens and Traditional Ones

If you read the 3.1 point, you may already have some ideas about the differences.

First, the direction of data transmission. The data of traditional LED displays is mainly transmitted from the control end to the display, which is a unidirectional transmission, whereas that of interactive LED floor screen is bi-directional to achieve the communication of the systems and the real-time motions of users.

LED floor display screen case sharing

Second, the control system. In terms of playback, the ordinary LED display board can only play the video sources and don’t need to accept other video signals, however, an interactive LED floor screen can not only play but also accept real-time information returned from the display. After the information receiving, the control software will call different display effects for different coordinate points on the LED display modules. You can believe it is a more intelligent systems compared with the traditional digital LED displays.

Third, the functions. This is the core and the most obvious difference as the LED floor displays can sense, collect and transmit the data produced by users so brings high entertainment. We have described it with great length in the previous content, so we won’t go into details there.

3.3 Control Methods of Interactive LED Screens

There are three common control methods, there are offlining control method, Ethernet online control method and the wireless distributed control method. The three can be applied to different applications separately according to the features and capabilities.

1) Off lining control method: due to the limited data processing capacity, it is mainly used for desktop interactive scenes such as bar tables and table-boards in KTV.

2) Ethernet online control method: this method can be applied to large events such as large-scale performances. Based on the computer data processing center, this control method can modify the display effect conveniently and can unify the real-time monitoring of large stage.

3) Wireless distributed control method: different from the above two, this method uses a wireless way to achieve key data transmission. It not only improves the efficiency of the staking out work but also reduces the labor cost and wire cost, which gives it more advantages in large-scale events.

After knowing the different controlling methods, you can choose the appropriate one for your events. Of course, you can get a more accurate answer by asking the sales team on the basis of your specific condition.

4.Application Scenarios

1) Stage

LED floor screens can create a great atmosphere for different stage performances. Coordinating with the excellent display effects, the programs can appeal to audiences all the time. In addition to stage performance, LED interactive screens also apply in many other applications such as dance floor and stairs in bars, nightclubs and other entertainment venues.

Stage LED floor display screen

2) Retail sales

Installing LED floor screens in the atrium or elevator can make the malls stand out. In addition to attract attention, LED floor display can also display the promotional information of the mall, or even become a good helper for brand promotion and fashion shows. And LED floor displays installed in elevators can capture customers’ attention and deliver more related information, besides, it can make the waiting more enjoyable.

Shopping mall LED interactive floor

3) Stadium

The advanced technology support recording the trajectory of player’s movement because the movements of players can all be recognized by the sensors in the LED floor displays. It can help to hint the improvable aspects so as to alert the coach of feasible training methods. That sounds cool, right? It can be believed that this will be put into use more in the future.

Stadium interactive LED floor case sharing

4) Wedding

The floor LED display used in wedding can play many roles, such as the dancing stage, reception site, and floor on the stage where the couples can stand on it. This can create an atmosphere just like a fairy tale, and make all the participants enjoy the romantic wedding. For more information about wedding LED display, you can click: Wedding LED Display: 9 Reasons to Illuminate Your Ceremony.

wedding LED floor screen case

5) Teaching

Through engaging physical games and interactive videos, the LED floor displays can provide a unique learning platform. With the specially designed educational content, the interactive floor display can effectively increase student’s motivation to learn and practice collaboration and social skills.

6) Medical rehabilitation

Medical institutions can design special games that allow patients to walk on the interactive floor screens, turning the boring or even painful therapeutic process into a game-like experience. In return, it can help patients speed up the recovery.

7) Corporate identity

Now more enterprises begin to focus on the brand impression and want to leave the unique distinction from other brands in customer’s mind, which is called “preempting user’ mind.” Thus, more and more companies find a professional LED floor screen is a powerful tool to impress customers to make them stand out in the fiercely competitive business environment. That why establishing brand image has also become one of the applications of LED floor display.

5.Application Case

500×1000mm P3.91mm Dancing floor LED display

500×1000mm P3.91mm Dancing floor LED display is designed with the latest technology of UNIT. This product owns high color fidelity, high contrast, and adjustable brightness to show clear images with wide viewing angles.

UNIT Dancing floor LED display case

In addition to the excellent display performance, it also has outstanding quality. The low power consumption and great heat resistance can save energy and prolong the working life, which makes it durable. Besides, it supports a super load-bearing ability which up to 2 tons. The intelligent sensor can capture user’s movements quickly and accurately without additional equipment

There is a unique mask design, no need for any additional protective equipment such as tempered glass, acrylic, etc. You can turn to Case Sharing for more details about this functional and effective LED floor display.

UNIT LED floor module case sharing

6.The Bottom Line

This article aims to introduce interactive LED floor screens from different aspects including functions, unique advantages, applications, working principles and so on to help you to know this kind of LED display screen thoroughly. As a relatively novel technology in the LED screen industry, LED floor screen has been occupying more market share with the development of innovative advertising methods and social aesthetic. If you want more knowledge about LED displays, welcome to jump to our news page!

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