In recent years, the fierce competition in the retail industry has provided a new space for the development of led digital signage. So, retail led display for shop gets more attention. Retail LED displays have advantages over traditional canvas posters. It helps businesses attract customers and obtain more business value.
By installing led displays in physical stores, merchants get more brand exposure and customers get an immersive shopping experience. Retail LED display communicates your brand to more people in a dynamic way.
So, how to choose the most suitable led display for shop in many screens? LED poster display or traditional led screen? This post will guide you.
1. Introduction of Retail LED Display for Shop
Retail LED screens can help retail stores enhance their store image and expand their brand effect. The introduction of the Led display into the retail industry is an impact of new advertising media on traditional advertising media such as posters.
The concept of “new retail” was first proposed by Jack Ma at Alibaba’s Apsara Conference in 2016. It is now widely accepted in the industry.
The advent of new retail has put more emphasis on the shopping experience. So the retail industry’s strategy has changed. LED displays for shopare gradually emerging in major retail stores.
In traditional retail stores, owners use posters to display promotions and discounts. They now prefer to use led shop display signs. The successful application of various shop-led display solutions has changed the phenomenon that static advertisements can not attract customers well.
2. What can LED Display for Shop do?
If you ask what LED Display for Shop can bring to the retail industry, then the most intuitive manifestation is more attention. Shop window LED display is used for a dynamic display of goods and brand promotion.
More attention means more brand awareness and more business value. Of course, LED Display has more benefits than that.
What can led display for shop do for you?
- Display product details and guide customers to make their own choices Dynamic display of promotion and discount information to attract customers' attention
- Attract target customers, create a comfortable shopping space, and provide an immersive shopping experience
- Broadcast advertisements or promotional videos to increase brand awareness
LED display screen in the retail industry
With the rapid development of the new retail industry, people’s consumption habits and ideas have changed accordingly. Major retail stores use high-definition, large size led display screens for product display and promotion.
It brings personalized and visual impact with design sense for consumers. The interactive shopping experience has injected a strong impetus into the development of the retail industry.
In addition to the traditional led display screen, manufacturers have also introduced a variety of led display solutions designed for led retail stores. For example, led posters, led transparent rental screens, creative led displays, led shelf display and other unique display solutions.
What’s more, the combination of high-quality led display panels and interconnected interactive technology has realized the digital transformation and development of the retail industry.
Driven by the new technology, led shop display plays an advantage in retail stores to create a diversified shopping scene. Therefore, shop LED sign board becomes the preferred carrier for merchants to play information.
3. Retail LED Screen VS Poster VS Home TVs
LED displays are not uncommon in the city’s business districts. Under a fast-paced background, how to quickly attract customers is a required course for retail industry practitioners. If you want to stand out in a competitive industry, capturing the attention of potential customers is the first step.
Studies have shown that people tend to pay more attention to dynamic ads such as videos and moving pictures. Flat posters have become less competitive in retail stores. It is the reason why more and more retail stores are choosing to install led displays.
Retail led display VS Poster
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Dynamic content
LED displays provide dynamic content. In addition to still pictures, beautiful video content and music can make a more profound impact. You can quickly update your content and promote your products and services. What's more, the led display can help promote your brand song. Don't neglect the role of sound.
Network effects
Compared with simple flat posters, led video walls can bring more advertising benefits. People are more likely to post or relay novel content on social networks as long as your content interests them. LED showroom display will bring you more traffic
Super high brightness
The high brightness of the Led shop screen allows it to display normally in any environment. It's not affected by ambient light. Even outside a shop window, people can see the picture information
Why not use a home TV or LCD Screen?
Some retailers are opting for LCD screens or home televisions for dynamic effects. However, the effect is not satisfactory. The reasons are as follows:
Small size. The small size of the home TV does not fit the scale of the shop window.
Low brightness. Home TVs and LCD screens are less bright. The visibility of screen content is greatly affected by light exposure. So, an led display is more suitable for a retail LED screen.
Flat-fell seam. The LCD screen is segmented. These gaps affect the viewing experience of the target audience.
4. Five LED Display Solutions for Retail Stores
LED shelf display
A shelf LED display screen is a kind of ultra-thin LED advertising screen. The controls are simple. You can link multiple shelf screens to create a large screen or split the screen to play multiple product videos. The novel shelf screen helps retailers achieve new visual marketing.
Advantages of led shelf display
Indoor led display
Indoor display led display can display beautiful product pictures or videos. People usually install it behind the window. LED showcase screen attracts customers to the store through high-definition images.
Transparent led display
LED curtain screens or transparent led displays are usually placed behind glass in the window. They are characterized by high permeability. Depending on different pixel pitch, the transparency of the LED curtain screen is 35-70%. It doesn’t block the view.
Digital led poster
Digital indoor LED poster screen is perfect for retail, exhibitions, and event. Retail stores use led poster screens to display product advertisements. Smooth videos and bright colors draw more attention to your product.
Column led display
The column-led display is an eye-catching square column video wall. It not only shows advertisements or brand videos but also plays a decorative role. It creates an immersive shopping space for customers.
5.Recommended Products
UNIT high-quality Transparent LED Display
classic series transparent led display
rental series transparent led display
- Ultra-thin Ultra-light structure design
- SMD 3 in 1 LED Encapsulation technology
- 85% Transparency
- Multi-installation Method
- high precision,modularized design
- 3 Year Warranty and 5% Spare Part
UNIT offers various types of transparent led displays. Including classic series, rental series, and transparent led posters. They can meet a variety of installation requirements. Such as building glass walls, shops, bars, shopping centers, etc.
UNIT Digital LED Poster Display
Conclusion
Continuous innovation in the new retail industry has driven the diversification of led displays. At the same time, retail LED display for shop provides new directions for upgrading the retail industry.
UNIT LED is a professional led display solution provider. We provide the most reasonable retail LED display for shop here. Welcome to contact us!
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