Shinjuku 3D Billboard-Immersive 3D Cat & More!

The East Exit Plaza of Shinjuku Station is located in one of the most prosperous streets in Japan. The stunning Shinjuku 3D Billboard attracted many pedestrians and tourists to stop, watch, take photos, and share on social media.

Amazing naked-eye 3D displays are popular in many cities. How does Shinjuku 3D Billboard stand out from other cities? With its unique creativity and cartoon image, Japan has played new tricks on the 3D naked-eye big screen.

In this article, we will take stock of those Shinjuku 3D billboard advertising cases that have gained a lot of attention on the Internet! How to get more advertising value from 3D billboards? These cases may provide some inspiration for the form of 3D advertising.

1. Shinjuku 3D Billboard Introduction

This huge naked-eye 3D curved outdoor large screen is located in the “Cross Shinjuku Bijoun” building at the East Exit Plaza of Shinjuku Station in Tokyo.

The screen measures 155 square feet. Multiple creative 3D videos were played in turn on the huge curved screen spanning 3 floors, attracting many tourists to watch.

Shinjuku Station is one of the most crowded stations in the world and has been certified by Johnny World Records. The building on the corner of the street is ideal for installing curved screens showing 3D animations.


The Shinjuku giant curved screen outdoor billboard was commissioned by Cross Space Co., Ltd., and jointly operated by MICROAD DIGITAL SINAGE. Co., Ltd. and YUNIKA Corp. Co., Ltd. Once the Shinjuku 3D LED cat appeared, it set off a big trend on the Internet.

The Omnibus Japan team also hid a little Easter egg: a black spot on the calico cat is exactly the shape of the map of Shinjuku.

3D cat billboard

2. Why Shinjuku 3D Billboard is So Popular?

There are several key factors that make the Shinjuku cat billboard so popular:

(1) Innovative technology

Cat billboard shinjuku uses cutting-edge 3D technology to allow viewers to experience the three-dimensional effect without wearing special glasses.

The more immersive and engaging experience grabs the audience’s attention.

The Naked-eye Shinjuku 3d cat billboard has high resolution and high brightness. The vivid images can be seen clearly even in broad daylight.

The most impressive is the Shinjuku 3D cat. Looking up from the plaza at the east exit of Shinjuku Station, a giant three-color cat is screaming towards the plaza on the Shinjuku 3D billboard screen.

In addition to Shinjuku cat 3D images, anime characters from One Piece, Pokémon, and Dragon Ball have also appeared on the big screen.

The 3D advertisements of Nike and Louis Vuitton made people sigh the charm of the Shinjuku 3D LED display.

(2) Prime location

Shinjuku is one of Tokyo’s busiest areas, with heavy pedestrian and vehicle traffic. The prime location of the Shinjuku cat billboard ensures that it is seen by millions of people every day.

As a popular tourist destination, Shinjuku attracts visitors from all over the world. They share their experiences on social media, further increasing the billboard’s popularity.

(3) Creative content

The content displayed on the billboard is often creative and visually impactful, attracting the attention of passers-by.

For example, one popular ad features a giant cat that appears to interact with the environment.

The ads are updated frequently, ensuring that the content is fresh and relevant, keeping viewers coming back for new content.

(4) Viral Potential

The 3D billboard’s unique and impressive visuals are highly shareable on social media platforms such as Twitter, Instagram and TikTok.

Videos and photos of the Giant Shinjuku 3d cat often go viral, reaching audiences around the world.

The billboard has received extensive coverage in both local and international media, further expanding its reach and popularity.

(5) Cultural Impact

After the immersive 3D cat billboard shinjuku gained some popularity online, it subsequently exhibited a series of content related to pop culture, including anime, movies and video games.

This resonated with a wide audience and enhanced its appeal.

Some 3D videos even incorporated interactive elements, encouraging audience participation and creating memorable experiences.

(6) Cross-space Shinjuku (3D Billboard)

Sony Fiber of Japan released a naked-eye 3D advertisement on the advertising wall of the building at the east exit square of Shinjuku Station, which interacted with the two billboards on both sides of the road.

The sleeping cat “Nyaro” woke up and almost “stepped on air”, which made people laugh.

The new mode of multi-screen linkage makes this calico cat living on the big screen look more real. The spatial jump from one screen to another allows people to wander in the virtual world.

The popularity of the immersive cat billboard shinjuku can be attributed to its innovative technology, strategic location, creative content, viral potential and cultural influence.

These factors combine to create a highly effective advertising medium that can attract and retain the public’s attention.

Shinjuku Cat Billboard Location

Shinjuku cat billboard location google maps

2.1 How Does Japan 3D Billboard Work?

Japan’s 3D billboards use advanced display technology to create the illusion of three-dimensional images. Here’s a simple breakdown of how they work:

1. High-Resolution LED Panels: These billboards are made up of high-resolution LED panels that can display detailed and vibrant images.

2. Curved Screens: The screens are often slightly curved, enhancing the 3D effect by providing multiple viewing angles.

3. Content Design: Specially designed 3D content is created using computer graphics and animation techniques. The content is carefully crafted to maximize the illusion of depth and movement.

4. Perspective and Angles: By manipulating perspective and angles, the display tricks the human eye into perceiving a flat image as three-dimensional. This effect is most pronounced when viewed from specific angles.

5. Real-Time Rendering: Some billboards incorporate real-time rendering, allowing for dynamic and interactive 3D content that can change and respond to the environment or audience.

These elements work together to create captivating and realistic 3D visuals that grab attention and provide an immersive viewing experience.

  2.2 FAQs of 3D Screen Japan

(1) Are there 3D billboards in Japan?

Yes, there are 3D billboards in Japan, particularly in major cities like Tokyo. One of the most famous examples is the 3D cat billboard in Shinjuku, Tokyo.
These billboards use advanced LED technology and creative content design to produce the illusion of three-dimensional images, captivating passersby with realistic and dynamic visuals.

(2) Where is the Nike 3D billboard in Japan?

The Nike 3D billboard in Japan is located in the Shibuya district of Tokyo. Shibuya is a bustling area known for its vibrant atmosphere and iconic Shibuya Crossing.
The Nike 3D billboard is part of the district's numerous digital advertising displays and has garnered attention for its innovative and eye-catching design.

(3) What time is the 3D cat billboard in Shinjuku?

The 3D cat billboard in Shinjuku, Tokyo, typically displays its content throughout the day, but its special animations and 3D effects are most prominent during the following times:
7:00 AM
1:00 PM
5:00 PM
8:00 PM
These timings might vary slightly, and the billboard often shows regular advertisements in between the special 3D cat animations. For the most accurate schedule, it’s best to check local sources or visit the area to experience it firsthand.

(4) Where is the 3D billboard in Osaka?

The 3D billboard in Osaka is located in the bustling district of Umeda, specifically at the Hanshin Umeda Main Store.
Umeda is one of Osaka's major commercial and entertainment hubs, making it an ideal location for innovative advertising displays like the 3D billboard.
The 3D content on this billboard attracts both locals and tourists, adding to the vibrant atmosphere of the area.

3. 12 Most Stunning Shinjuku 3D Billboard Examples

3D billboards are very popular in the bustling streets of major cities. From Times Square in New York to the streets of Shinjuku in Japan, the outdoor naked-eye 3D LED screen has aroused people’s amazement at technology.

Outdoor 3D LED billboard uses technology to get a more interactive experience and visual flow.

By combining LED displays and 3D technology, more immersive and attractive 3D advertisements are more visually shocking.

Next, let’s take stock of the stunning 3D advertising examples on Shinjuku 3D Billboard. Let’s enjoy the immersive 3D visual experience together!

(1) Giant 3D Cat On Shinjuku 3D Billboard in Tokyo

The lifelike giant “Shinjuku 3D Cat” is a 4K 3D motion image created by MicroAd Digital.

This cute 3D cat in Shinjuku stands or lies down, and every movement is full of real feelings.

The 3D images of Sanhua cats are divided into three modes: getting up in the morning, standing up and tweeting during the day, and sleeping on the front legs at night.

It not only dozes off, combs its hair, and shakes its head and tail, but also actively interacts with people.

At 7 a.m. with the screen turned on, the Shinjuku 3D cat will wake up and stare at passers-by. At one o’clock in the morning, when the cat falls into a drowsy sleep, the screen will turn off on time.

On YouTube, Cross Shinjuku Vision (the production company of the Shinjuku 3D cat) broadcasts its every move every day.

With the popularity of the Shinjuku LED billboard 3D cat, its advertising value has also been noticed.

Nissan Motor (NISSAN) even specially designed a “car” for the 3D cat, allowing it to ride on the advertising screen.

(2) 3D kitten Jumping Between Two Billboards in Shinjuku

A British shorthair blue cat named Nyaro is attracted in his sleep by the scent of fish on the billboard on the right. It quickly jumped in direction and jumped into the big screen next to it to look for food.

The same scene is smoothly switched on the two large screens, and the vivid picture makes passers-by laugh.

Japan’s Sony Optical Fiber released the naked-eye 3D advertisement. The difference is that the advertising screen realizes multi-screen interaction. This imaginative plot brings users a new visual experience.

Distributing the content of a single large screen to multiple large screens can achieve horizontal expansion in physical space.

The multi-screen linkage model makes the connection and integration of marketing content more creative.

(3) Imma x Lenovo | Shinjuku 3D Billboard Vision

Virtual model imma appeared on the outdoor Shinjuku 3D LED screen. In the picture, she stretches her waist, waves her hands, and greets people on the streets of Shinjuku.

Imma is a virtual model created by the Japanese Modeling Cafe team. She is currently the most influential AI Internet celebrity. Her style of interlacing virtual and real has made her extremely popular.

Computer brand Lenovo invited imma to be the spokesperson for its lightweight laptop YOGA series.

The 3D naked-eye advertisement tailored for Imma appeared on the Shinjuku 3D billboard and achieved good advertising benefits.

(4) Nike Japan’s Air Max Day Shinjuku 3D Billboard

Nike’s Tokyo studio teamed up with Japanese creative team Cekai to launch a new 3D campaign on a huge 150-square-meter curved LED screen at Cross Shinjuku, a new landmark in Shinjuku.

The 3D ad opens with the recognizable orange Nike shoe box. After the dissolution, a variety of color-matching Air Max shoes were launched one after another.

The shoes floating in mid-air are colorful. The creative team demonstrated the creative process and inspiration behind it with vivid pictures.

Finally, a cat’s paw dragged the shoe box back. The cat is the 3D Shinjuku cat that lives on the big screen.

Outdoor naked-eye 3D billboards bring users a unique visual experience. In a short time, you can learn about the brand’s latest activities or products.

(5) Louis Vuitton x Yayoi Kusama 3D Billboard in Japan

Tokyo Shinjuku LV&Yayoi Kusama 3D joint advertisement strikes, come and feel the shock from the gaze of the spotted pumpkin head! This one-minute 3D advertisement was placed on the Shinjuku cat screen.

In the beginning, it was a well-regulated LV box with polka dots, and the classic three polka-dot pumpkins jumped out of the box.

Next, the yellow polka-dot pumpkin in the middle turned 180°, and it turned out to be Yayoi Kusama’s head!

As she looked left and right, the other two polka-dot pumpkins began to transform, and they even grew tentacles! Finally, the polka-dotted pumpkin returned to the trunk.

(6) Pokémon: GO Takes over Shinjuku 3D Billboard

A one-minute-long 3D advertisement for “Pokémon: GO” appeared on the streets of Shinjuku, Japan!

Pokémons are guests at the Shinjuku 3D cat billboard. Do the cute anime characters make you feel happy?

“Pokémon: GO” is a game that allows you to explore, capture, fight and exchange Pokémon that appear in the real world.

Players can use their smartphones to discover Pokémon in the real world, capture and fight them.

In the picture, a group of Pokémon elves jump back and forth in the forest. They have unique skills: freezing, fire, water, etc.

When you see such interesting game characters, will you want to capture more Pokémon to join the battle?

(7) iRobot Roomba Cleans The house of Shinjuku Cat Billboard

The Omnibus Japan team also hid a little easter egg: a black spot on the calico cat’s body just happened to be the shape on the Shinjuku map.

Does your pet shed hair? For most pet owners, the answer is: yes! Maybe you need a robot vacuum cleaner to clean your house.

The iRobot Roomba, a robot vacuum cleaner, broke into the calico cat’s “room”.

iRobot Roomba turned on the working mode and cleaned the hair on the floor through the four-fold cleaning function of sweeping, rolling, sucking and wiping.

The calico cat curiously used its paws to fiddle with this mechanical friend – the screen was also marked with the tag “#Give the cat a Roomba”.

Such a clever combination of 3D LED cat and advertising creativity makes people impressed by this advertisement.

(8) NIKKE: Goddess of Victory | 3D Billboard Shinjuku

The video shows a vivid image of the goddess of victory. Her posture and movements are very realistic, as if she jumped out of the screen.

The advertising video uses 3D technology to show the goddess flying on the screen, waving weapons and other dynamic effects, which increases the visual impact.

(9) Shinjuku 3D Cat & Evil Spirit "Sadako" In Japan

A giant 3D cat jumps and rolls on the screen. Suddenly, the classic horror character Sadako slowly crawls out from the left side of the screen.

The 3D cat is surprised and curious when it sees Sadako appear. The cat approaches Sadako and even tries to touch her with its claws. Sadako shows her classic horror gesture.

Then, Sadako gradually disappears on one side of the screen, while the Shinjuku 3D cat happily continues to play on the screen.

This 3D video brings a different experience to the audience by combining horror elements with cute elements.

(10) Apex Legends 3D Ad on Cross Space Shinjuku 3D Billboard

The video shows several iconic characters (such as Wraith, Octane, etc.).

They jump out of the screen, presenting a realistic 3D effect, as if the characters are really rushing towards the audience from the screen.

From the battle arena to the jungle, the city ruins and other scenes are presented one by one in the cross space Shinjuku 3D billboard.

This 3D advertisement shows the excitement and fun of Apex Legends through dynamic character performances and rich battle scenes.

(11) Pudding Pog 3D Advertising in Shinjuku Station

On the 3D billboard in Shinjuku, the 3D video of the yellow pudding dog is lively and interesting.

At the beginning, the pudding dog jumps out from the edge of the screen, lifelike, as if it is about to enter the real world.

Then, the pudding dog runs and jumps happily on the screen, interacting with the audience from time to time, waving and saying hello.

The whole video is full of childlike fun and attracts the attention of many passers-by.

(12) UFO & Shinjuku 3D Cat Police | Digital 3D Billboard

At the beginning, a glowing UFO suddenly appeared in the center of the screen, approaching quickly from a distance, as if it was about to rush out of the screen.

A strong light shot out, as if it was about to suck in the surrounding objects.

In the 3D billboard in Shinjuku, a 3D cat wearing a police hat turned into a cat police officer. Looking at the edge of the screen

4. Where to Find More 3D Billboards in Japan?

(1) Giant Akita Inu in Shibuya 3D Billboard

Hachiko, a giant Akita dog, dominates an outdoor display at a Shibuya intersection.

This 3D dog will jump back and forth between 8 advertising screens, trying to catch a Frisbee. The agile movements and naive appearance attracted many tourists to take pictures.

The official name of the 3D video display is “Shibuhachi Hit Vision” of the advertising company Hit Vision.

HIT company set up 8 LED signboards to display it. Each screen is 420 square meters, with a total area of about 1235 square meters, equivalent to three basketball courts.

Except for 19:00, from 7:00 a.m. to 12:00 p.m., these 8 LED displays will become a paradise for this Akita dog.

It flexibly shuttles between the screens, catches the Frisbee, and finally jumps into the dial showing the time, showing a naive smile.

(2) Amazing Harajuku's 3D Billboard

Amazing Harajuku’s 3D billboard is located in Shibuya, Tokyo, Japan. With cute cat, dog, bird, and donkey, Harajuku’s 3D billboard becomes the next hot landmark.

This billboard is by Change Vision. The 3D video is sponsored by the clothing company Beams.

While providing a unique sensory experience, 3D billboards also provide a platform for designers to showcase their creativity.

Huge, three-dimensional virtual characters give people an immersive experience.

5. How Do They Make Those 3D Billboards?

Compared with traditional LED displays, 3D billboards are easier for viewers to stop. It integrates commercial advertising into unique naked-eye 3D visual images.

How to make a digital 3D LED display with an immersive 3D experience? We will discuss it from the following 4 aspects:

(1) Hardware facilities – LED display

(2) Software facilities – playback software

(3) Naked-eye 3D content

(4) Suitable location

5.1 Hardware Facilities-LED Display

To obtain the best image display effect and bring people shocking and vivid naked-eye 3D visual images, 3D LED billboards must use high-quality LED screen boxes.

First, use a curved LED display panel or a 90-degree right-angle LED display.

It is difficult to present a 3D effect on a flat screen because the rendered image cannot enter the left and right eyes of the person through the optical structure, causing parallax.

Secondly, to clearly and vividly express the details of dark and bright parts and display realistic 3D content, LED screen cabinets need to have high brightness, high refresh, better contrast, and HOD high dynamic range.

In addition, factors such as power consumption, pixel pitch, and maintenance methods must also be considered.

Low energy consumption and simple maintenance products can help you save extra money.

5.2 Software Facilities - Playback Software

Large naked-eye 3D LED displays require more professional decoders.

The decoder must be able to support the material mapping and correction functions of the special-shaped display carrier and support the underlying optimization of high-bit rate decoding.

It is recommended to choose software that supports high-definition, high color depth video encoding and can adapt to a variety of video import and playback software.

5.3 Naked-eye 3D Content

The cost of 3D video animation materials accounts for a large part of the total cost of the entire 3D billboard project.

Creative content production costs range from $500 per second to thousands of dollars per second.

Excellent creativity brings people a highly immersive visual experience through high-quality screens.

In addition to gaining more offline attention, excellent 3D LED screen cases have also received tens of millions of views, reposts, and comments on the Internet. Viral speed allows your ads to reach more people around the world.

The selected main perspective requires a three-dimensional structure based on the perspective relationship of the display shape, and the resolution is customized point-to-point.

3D content needs to adapt to screen shape, size, viewing angle, and other parameters. Replicating content in different locations and on different screens is difficult.

Therefore, each additional large LED screen requires additional time and cost to create 3D content.

5.4 Suitable Location

Generally speaking, outdoor 3D billboards are usually located in the center of business districts, intersections or squares, and other places with high traffic flow.

After determining the approximate location, determine the specific installation location of the LED display. It is recommended to choose the turning angle at the intersection.

The large-area curved screen can coordinate with the building to the greatest extent while ensuring that pedestrians are at the best viewing angle and obtain the best naked-eye 3D visual effect.

6. UNIT 3D LED Display Solutions


EV960 3D Outdoor LED Display

10-EV960 led board (1)
11-OF800 led panel

OF800 3D LED Display Screen

outdoor LED display (2)
outdoor LED display (1)

7. Conclusion

The stunning Shinjuku 3D billboard captures the audience’s attention through visual presentation. The combination of vision + technology makes the IP of Shinjuku 3D cat more favored by more brands.

These successful 3D advertising cases may provide some inspiration for your marketing content. For example, multi-screen linkage, IP creation, and separate delivery.

Do you want to get a 3D display with stunning visual effects to gain more brand awareness? We can provide you with a complete 3D LED solution!

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